Zurich, Aug 1 (AP) FIFA President Gianni Infantino is abandoning his divisive plan to sell World Cup profits to private equity after receiving pushback from all corners of the soccer world.

Infantino’s decision came after his senior adviser who sat on a White House panel resigned and Asia’s soccer body joined Europe and North America in opposing it.

“Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place,” Infantino said in a statement on Friday.

“Our purpose has always been — and will always be — to unite and improve. As a result, this proposal will not proceed.” Infantino had proposed creating a USD 20 billion company to run the World Cup with private investors including the Kushner family, but drew backlash that grew every day since Tuesday’s announcement.

UEFA’s 55-member nations agreed to boycott the World Cup and all other FIFA competitions over Infantino’s plan on Thursday. North America’s CONCACAF and the Asian Football Confederation also said they opposed the plan.

“Some things are simply too important to sell,” UEFA said in a statement. “The FIFA World Cup belongs to football. It always will. And so long as Europe has a voice, it will never be for sale.”

Infantino’s senior adviser, Carlos Cordeiro, a former Goldman Sachs banker who represented the soccer body on the White House Task Force for the World Cup, resigned on Friday and urged other senior FIFA staff to speak out.

“I cannot stand by while FIFA considers selling a stake in the World Cup,” Cordeiro said in a statement, just hours after FIFA insisted: “Nobody is selling football.” AP

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