The Indian Premier League (IPL) has expanded its global financial footprint, with its overall enterprise value climbing 11.4% year-on-year to reach $20.6 billion (nearly ₹1.72 lakh crore), according to global investment bank Houlihan Lokey's 2026 IPL Brand Valuation Study.

The tournament's stand-alone brand value also experienced a 10.3% surge, touching $4.3 billion, backed by expanding digital engagement and major institutional investment deals.

Franchise Valuation Breakdown & Rankings

Retained the top spot and became the first cricket franchise in history to cross the $300 million brand valuation mark following a 16% jump. Supported by its historic $1.78 billion ownership transaction involving Blackstone, Aditya Birla Group, and Times Internet.

Secured second place after growing 9.1% from $242 million, sustained by robust international team acquisitions and strong commercial partnerships.

Overtook Chennai Super Kings to claim third place after a 7.9% valuation increase. KKR’s global footprint and sustained fan engagement drove its commercial surge.

Slipped to fourth position with modest 3.8% growth, impacted by consecutive soft on-field seasons and a reduced playing role for MS Dhoni.

Ranked fifth following a 9.1% growth spurt.

Remaining Order: Rajasthan Royals (₹1,344 crore), Punjab Kings (₹1,319 crore), Gujarat Titans (₹1,311 crore), Delhi Capitals (₹1,302 crore), and Lucknow Super Giants (₹1,018 crore).

Digital Shift & Landmark Deals

Rise of Connected TV (CTV): The 2026 edition saw a 26% growth in Connected TV reach, contrasted with an 18.8% decline in traditional linear TV ratings, marking a permanent pivot toward digital streaming.

Mega Investor Transactions: The year featured two record-breaking sales - RCB ($1.78 billion valuation) and Rajasthan Royals ($1.65 billion valuation to the Mittal family and Adar Poonawalla).