The next few days are going to be very important for international cricket as the conflict between the two most famous teams has increased. This uproar over the Champions Trophy 2025 to be held in Pakistan has raised questions on the future of the tournament itself. The situation is becoming difficult due to Team India's refusal to go to Pakistan and Pakistan's response to it not being ready for hybrid mode. In the current situation, it seems that this tournament with only 8 teams will be played without either India or Pakistan. The shine of the tournament will definitely fade due to this, the eliminated team will also have to suffer financial loss but if anyone is going to suffer the biggest loss then it is the International Cricket Council.

There is a conflict going on between India and Pakistan for the last several years, due to which both the teams have not been a part of any bilateral series for the last 12-13 years. Despite this, India and Pakistan have been competing in tournaments like World Cup and Asia Cup and this has been a big reason for attraction and excitement for the fans. But not only for the fans, but it has also been very important for the ICC that despite the dispute between the two countries, at least India-Pakistan matches keep taking place in tournaments like the World Cup and this is the reason why India and Pakistan face each other in every tournament. Have been kept in the same group.

India-Pakistan match is the reason for earning

In such a situation, the World Cup or any other tournament match between India and Pakistan is the biggest attraction. This attraction is the reason why ICC earns the most during any tournament from the India-Pakistan match. ICC earns the most from broadcasting deal but how expensive this deal will be also depends on whether India-Pakistan match will take place or not. This is the reason why India-Pakistan match is fixed in every ICC event. This is because the price of advertisement slots is highest during India-Pakistan match. In the T20 World Cup held this year, the price of a slot in the India-Pakistan match was Rs 4 lakh per second, which was the highest in any match in the entire tournament.

In the ODI World Cup played last year, the India-Pakistan match was watched by 17.3 crore viewers on TV in India, while the digital viewership was 22.5 crore. This is enough to tell what is the significance of the India-Pakistan match. Obviously this would have brought huge earnings to the broadcaster. Now if the India-Pakistan match does not take place, it will impact the broadcaster because it will not earn any money and in such a situation it will also try to get exemption in broadcasting fees from the ICC. Obviously ICC's earnings will be affected.

Small cricket boards also suffer losses due to ICC's low earnings.

Not only broadcasting, but India-Pakistan match also plays a big role in the sponsorship received by ICC and depending on that, how expensive this sponsorship can be. According to a report, the ICC had earned about $ 25 million from the match played between India and Pakistan in the T20 World Cup 2024, which was not that much even when including the other matches of the tournament.

The reduction in earnings will not only impact the ICC, but it will also impact many smaller cricket boards, which depend on the money they receive from the ICC. There are many such cricket boards like West Indies, Sri Lanka, Zimbabwe, which get financial help from ICC. If ICC's earnings are affected then the earnings of smaller cricket boards will also be affected. That is, it is clear that the India-Pakistan cricket match is not only important for entertainment and thrill, but is also important for the running of cricket.